Supreme is something of an underground fashion brand that it only lets people who have "earned" their right to shop in their stores. It is a place when authenticity and respect is of the utmost importance. For many it is their secret club, their secret society, and their fashion bible. The merchandise themselves are even tough to get like a hacker looking for the most hidden of all secrets in the deepweb. The brand itself has even become an enigmatic code that has left everyone in the fashion scene, or even outside of it in a daze just by trying to crack its mysterious and extremely guarded code.